At the theme options screen located under Apperance > Customize > Theme Options > Static Content, you will see a section about static content. What these settings do is to output content from a static page, at an area just above the footer.
You can select which page to output content from, customize the appearance and choose at which pages the section will appear. This is quite useful for site-wide anouncements, but the possibilities are endless. In the demo we decided to use this area to show social network links.